Arcole adopts its new visual identity...
To accompany its strategy by development and its new organization. The company modernizes its image while making evolve its logo.
The new logo, a dynamic evolution of the identity of Arcole...
Fruit of a reflexion started in 2004, the new identity was designed by Arcole Ingénierie Network our Internet division, in particular specialized in the strategy and the design of visual identities.
Built around a more modern ergonomics, it translates the force and the unit of the group through a strong symbol.
The new logo symbolizes our skill of relation, territory of Arcole mark and expresses the wealth of possibilities which, with assistance of the combination of the new means of communication, allow each one to be in relation with the others and in contact with the world.
The symbol, represented by the stylized letter < a >, evokes the progression. It indicates the movement to be followed, facilitates and accompanies the evolution. The forms which surrounds it represents the union and the relation of proximity.
It is composed of a new identity color : a vivid yellow, powerful, shine and hearty color.
Rich of sense, she expresses at the same time :
the energy, the movement and the dynamism
the proximity, the humanity of enterprise and the service
The typography :
The text is composed in a modern and original typography which expresses at the same time science and technology.
Treated in blue, color of reference of Arcole which expresses the technological innovation and the industrial universe of the enterprise.